Thursday, June 11, 2009

Mercaz Shuster, Ramat Aviv Gimmel

Most people, shoppers and eaters alike, have heard of the Ramat Aviv Mall, but only a few of you may be familiar with the nearby Shuster Shopping Center. It is located just north of the mall next to the local country club. It has been around forever and is well-known among Israelis, both for its wonderful boutiques and places to eat. Although the center is run-down a bit, it is nonetheless quite charming in a too much sun, humidity and seawater sort of way.

That said, here are several of my favorite shops at the Shuster Center:

1. Emanuel: although this is a chain, this location has the full collection
2. Tootsie: Fine leather goods
3. InStyle: Great T-shirts
4. Ada 2:
5. Fit In:
6. Liat: funky and edgy
7. Fanoman:
8. Emanuel:

Many of the stores shout "kitsch", but if you take your time you will find many great pieces, including T-shirts, dresses, tunics, bathing suits and exercise clothes.

While you are at it, you can also enjoy some of the Center's nice cafés, all of which have indoor and outdoor seating. In addition, there is a branch of my favorite pizzeria in Israel: Pizzafino (the other location is on Ben Yehuda street in Tel Aviv). And in the center of it all is a nice, large water fountain (though it could definitely use a good renovation).

So next time you are in the area, I suggest that you stop by the Shuster Shopping Center. While some of the stores may be pricey, it is always fun to look, even if you do not buy. And best of all, you can grab a slice, sit under an umbrella and gaze at the fountain, before returning to reality.

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