The next time you are heading to or from the beach in Herzliya, you may want to make a stop at Betty Blue, by Divina, 9-11 Hamenofim St., in the Herzliya Pituach Industrial Zone.
The boutique is located in the open-air mall across the street from the Max Brenner coffee shop. It store is charming and all the clothing, shoes and accessories are imported. Although the racks are not organized by category, because of the store's size a quick look through will not take you a lot of time.
I found perfect and light-weight tops and summer dresses. All the dresses were sleeveless but if you are someone who will not bare your arms either because of religion, age or simply that you are always cold, the store had a variety of extremely light weight cardigans perfect for shul, or for dinner in the AC.
So head out to the beach, before the jelly fish arrive!
Tell them Individual Style sent you!
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